E-shop personalisation benefits (Product recommendations)

Quite often, e-shop customers fail to find the desired goods despite the fact that the e-shop features them in its product range. Simply speaking: customers are "lazy" - they make a few clicks and if they don't find what they were looking for in the e-shop, they just leave. Personalised InteliMail recommendations can prevent such scenarios, indeed.

Let's take a look at the improved e-shop with InteliMail personalisation.

Personalised e-shop homepage

Even if the homepage is less visited on some e-shops, it is certainly not an obstacle when a customer reaches it to find a really relevant product offer. For example, if a man visits a clothing e-shop, there is a very high probability that when shopping, he will be buying clothes for himself. Therefore, it would be useless to offer him women's swimwear at sale prices (no matter how big the discount).

1. Personalised products

A tailored product section is displayed to those customers whose purchasing behaviour InteliMail can evaluate based on previous visits or purchases. In this case, the customers receive personalised recommendations.

2. Trending products

Product news are displayed to all customers, but for some customers the content may be different. Once InteliMail recognises a customer's buying behaviour, gender or preferences, it will adjust the selection or order of products in this section.

3. Discounts

Discounted products are displayed to all customers, but for some customers the content may be different. Once InteliMail recognises a customer's buying behaviour, gender or preferences, it will adjust the selection or order of products in this section.

4. Bestsellers

The best-selling products are displayed to all customers, but for some customers the content may be different. Once InteliMail recognises a customer's buying behaviour, gender or preferences, it adjusts the selection or ranking of products in this section.

Personalised product page (product detail)

The product page is one of the most important pages on the e-shop. A customer's visit to a particular product can also be seen as a demonstration of their interest in that product. It often happens that the customer is just scrolling, so it is important to display the following on the product page:

1. Alternative products

Product alternatives can guide the customer in their purchase. For example, if a customer is looking for hiking boots, they will find other best-selling hiking boots among the offered alternatives.

2. Recommended products

Possible matches to the customer's product. These are actual items that other customers have purchased along with that product.

3. Last viewed products

Last viewed reminders make it easier for the customer to navigate the e-shop, especially when deciding between multiple products.

Personalised product listing page (category)

The product listing page (category page) is often underestimated in e-shops. The customer is often left to click endlessly through the pagination and scroll through the screen. At this point it is very important to navigate and direct the customer as much as possible. Often the clickable elements on this page include:

1. Category bestsellers

Ideally positioned above the product listing.

2. Personalised recommendations

Product offer displayed based on the customer's current visit.

3. Last viewed products

Facilitated customer's movement on the e-shop.

Personalised shopping cart (add to cart)

If a customer adds a product to their cart, it is now almost standard that the e-shop will offer products related to the added product:

1. Cross-selling

After adding the product to cart (in a pop-up window in most e-shops)

2. Cross-selling on the cart page

An offer of products matching the customer's purchase.

Personalised blog articles

Content marketing is a typical part of an e-commerce marketing package. This of course includes writing blog articles. However, this space can be well used as a sales channel. If a customer reads an article about e-bikes, for example, it is of course desirable if they also find an e-bike somewhere in (or below) the article.

Why choose InteliMail personalised recommendations?

• Free integration

  The service is launched free of charge (normally you leave hundreds of € with our competitors)

• Free 30-day trial

  Just give it a try for 30 days. If you are satisfied with the performance, you can continue to use the service.

• No ties

  You can turn the service off at any time without paying any cancellation fees.

• Great price

  If you decide to continue with the service, our prices are significantly lower than our competitors’ (sometimes by multiples).

• Fairly measurable benefit

  Compared to the competitors, InteliMail very strictly measures the benefit of the service. We only count the price of products that the customer has clicked on and purchased in the merit of personalisation. If a customer purchased a product within 4 hours, the total price of the product is added to the merit, but if a customer purchased a product after 5 days, only 10% of the product price is added to the merit. The maximum merit period is 5 days only.

• Superior results

  InteliMail personalisation influences e-shop turnover by an average of 14%, and even more for some customers. 95% of InteliMail personalisation's merit is measured within 4 hours of user interaction, which is a pretty good result.