50 e-shops and growing (prejudice and objections)

Great news... 50 e-shops have already left the maintenance of their e-mail marketing to InteliMail. We won't stop at this number and continue fulfilling our ambitious plan and our mission:

InteliMail can write, schedule and send e-mails better than any human.

In the meantime, we had to fight unpleasant prejudice and counter objections.
Today, let us recall at least some of them:

1. E-shop customers will unsubscribe and ruin my contact database.

Attention, ladies and gentlemen, this is a misconception. Nothing like that has happened so far. Quite on the contrary. The unsubscribe rate is significantly lower with InteliMail because customers are e-mailed products they are actually interested in. Evidence of this is the fact that databases of active contacts are constantly growing at an above-average rate.

2. This (InteliMail) just can't work! Gmail will block my domain and I will never be able to send any e-mail to Gmail again.

If this was really happening (It hasn't happened even once!), we'd end up at number 20 e-shops already and our email performance would be declining. However, the opposite is true, gmail loves our emails. InteliMail never sends bulk e-mails - so gmail doesn't mind. Actually, InteliMail e-mails often have unique opens at a level higher than 50%.

3. In our e-shop we know best what goods, promotions or news our customers are interested in. No machine can learn to do this better, let alone so quickly!

Oh, really? Again, we can help ourselves with statistics. If a customer opens an e-mail and clicks through to a product after viewing the content, it is obvious they had some interest in this product (i.e., the product was selected correctly for this customer in the e-mail). If the ratio of unique click-throughs to opens is higher, obviously the content of the e-mail is more interesting to the customer. For our customers, this ratio for personalized e-mails is over 50% (yes, more than one in two customers click through to the e-shop after opening the e-mail) and for non-personalized e-mails the ratio is over 20% (one customer out of every five e-mails opened clicks through to the e-shop).

Our customers have nothing to worry about, because automation in this segment clearly has a future.