Time flies. It's been a year since we launched the service for our pilot client, so now it's time to evaluate. Of course, InteliMail has changed rapidly since then, and we have been working on our product. Actually, we have improved it and added a "sub-product": a remarketing pop-up window.
So, let's take a look at some of the results achieved with our first client.
The power of personalised e-mails
Personalised e-mails sent: 31.915 (17,46% zo všetkých e-mailov)
Unique opensa: 41,61%
Unique clicks: 6,99%
CTR: 16,80%
Orders: 116
Income from orders: 49.106,38 €
Average order value: 423,33 € +33,81% oproti celkovému priemeru e-shopu
Conversion rate: 0,36%
CR: 5,15%
Personalisation success rate *: 51,24%
The power of pop-up remarketing
Displayed personalized pop-up windows: 29.941
Unique opens: 64,56%
Unique clicks: 15,13%
CTR: 23,44%
Orders: 227
Income from orders: 90.689,02 €
Average order value: 399,51 € +26,28% compared to the overall e-shop average
Conversion rate: 0,76%
CR: 5,02%
Personalisation success rate *: 80,18%
After reviewing the interim results, the client asked us to take care of 5 more e-shops.
We wish the client a lot of pleasant and positive results with zero effort :-)
* Personalisation success rate - is a figure that shows in what percentage of orders customers purchased products offered by InteliMail (in the remaining percentage, customers chose a different product than offered by InteliMail).